About us

Element Mom is the first K-Beauty skincare brand in the U.S. solely focused on maternity and motherhood.  

Founded by Sarah Li in Los Angeles during the height of the COVID pandemic in 2020, Element Mom was conceived from the desire to bring clean, highly effective and affordable skincare products to all moms.


It was during Sarah’s first trimester, in the midst of learning all the do’s and don’ts of pregnancy, that she quickly realized her options for clean and affordable maternity skincare were limited. With her eyes set on K-Beauty, guided by a mission to educate moms on the importance of choosing safe and clean ingredients and empowering them to care for themselves and feel confident and beautiful, Sarah was determined to bring the best of K-Beauty to mamas across America.

Sadly, Sarah's journey to motherhood would be abruptly put on hold. Late into the first trimester, Sarah would receive the news no expecting mother ever wants to hear. She was about to experience an early pregnancy miscarriage. The news was absolutely devastating.

Despite her loss, Sarah was determined to move forward, to honor all moms who had gone through this same heartbreak. She was determined to help all moms, from all walks of life and every stage of motherhood, come to understand the importance of self-care and self-worth through the lens of K-Beauty.